Guiding Technologies

Making ABA Therapy Effective for Everybody

Guiding Technologies Corporation (GTC) is a Philadelphia-based startup translating four years of research into a great societal benefit: helping individuals with autism reach their full potential. Our flagship product, GAINS™ (Guidance, Assessment and Information System), provides step-by-step ABA therapy support to anyone with a smart phone.

We formed Guiding Technologies first and foremost as a company focused on social impact. Our goal is to increase the quality of life for every person with autism.

ABA therapy is the only system that works to help children with autism develop normally to the point that they can enter mainstream classrooms, but it is expensive and difficult to perform. GAINS is a product designed specifically as a solution to the problems of high difficulty and high cost. It guides anyone wishing to perform ABA therapy step by step, increasing efficiency and reducing training time.

We believe that GAINS™ will dramatically change the way autism is treated—it will revolutionize ABA therapy. Millions of individuals with autism across the globe will receive early effective treatment regimens that will enable them to live more fulfilling lives and reach their full potential.


Guidance, Assessment and Information System

We believe that GAINS™ will:

  • Improve the quality of ABA therapy delivered by individual therapists
  • Facilitate coordination among therapists (including family members) as the child changes locations and therapists during each day
  • Enable supervisors to develop, monitor and manage individualized therapy plans on their computers
  • Reduce training time for ABA therapy providers
  • Make therapy progress transparent to payers through easy data collection
  • Provide an opportunity to identify improvements to autism therapy through big data analysis



Autism affects more than 70 million worldwide (>1% of the world’s population), with prevalence of 1 in 68 in the USA. Early, quality therapy can help many with autism improve their IQs, mainstream into educational classrooms and enjoy more fulfilled lives. Without early, quality treatment, there is virtually no chance of this.

Applied Behavior Analysis (ABA) therapy is the most effective and scientifically validated approach to remediate the deficits of autism, and is complicated and labor-intensive. In ABA therapy, therapists break skills down into small steps and work on them with children in intensive one-on-one therapy sessions. The therapist observes and measures the child’s performance continuously, and modifies the intervention accordingly. For ABA therapy to be effective, each child requires between 25 and 40 hours of therapy per week, in a variety settings with a variety of instructors. Most states mandate that insurance companies cover ABA therapy; Medicare and DOD's Tricare cover ABA therapy.


Effective ABA instruction can be demanding for both instructors and students. Student readiness for instruction and instructor availability to provide it do not always coincide. Ideally a team of therapy providers consisting of certified behavior analysts, less-skilled therapists, educational assistants, and parents provides therapy throughout the day, every day, in formal and natural settings. Unfortunately reality often does not meet this ideal:

  • ABA therapy is complicated and nuanced, requiring years of experience to do extremely well
  • Coordination of therapy across therapists working for different organization and at different locations (including family members at home) using paper-based systems is problematic
  • Supervisors often review therapy plans on a weekly basis—after collating paper records
  • Therapist training is labor intensive
  • Payers want data that shows the results of the therapy—producing this from paper-based systems is time-consuming for supervisors

A number of computer-based systems have been developed to assist with the record-keeping aspects of ABA therapy, but—until now—none addresses the actual delivery of therapy.

Our Team

The Guiding Technologies Team

John Nosek, Ph.D.

President and CEO

A graduate of the United State Naval Academy and retired Navy Captain, Dr. Nosek is Professor of Computer & Information Sciences at Temple University. Dr. Nosek is internationally recognized as an expert in collaboration science and technology, with seminal work in agile development.

Tom Gradel

Manager and Senior Software Developer, Product Development and Support

Senior Software Developer and Manager with more than 25 years of experience in all phases of the Systems Development Life Cycle (SDLC) most recently in the medical device industry. Mr. Gradel is a doctoral student in Computer Information Systems at Temple University.

The Development Team

Matt Tincani, Ph.D.

Associate Professor of Special Education and Applied Behavior Analysis Programs, Temple University, Chairperson, Psychological, Organizational, and Leadership Studies Department, Temple University

A Board Certified Behavior Analyst for ten years, he has authored over forty refereed journal articles and book chapters exploring research and practice issues in autism, and has conducted over one hundred presentations and workshops to academic, professional, and parent audiences. His research has appeared in the Journal of Autism and Developmental Disorders, Research in Developmental Disabilities, and The Behavior Analyst.

Donald Hantula, Ph.D.

Associate Professor of Psychology, Temple University, Director of the Decision Laboratory, Temple University, Interdisciplinary Graduate Program in Applied Behavior Analysis, Temple University, Associate Editor of the Journal of Organizational Behavior Management.

His expertise includes behavior analysis, behavioral economics and human decision-making in dynamic environments. He is also well versed in information technology and its applications, with experiences ranging from a position as a faculty member in Management Information Systems, to developing the first online course at Temple University to publishing research in information technology journals and books. Approximately 30% of his 90+ publications are psychology/technology investigations and his research has appeared in American Psychologist, IEEE Transactions, and Journal of Applied Behavior Analysis.

The Scientific Advisory Board

Saul Axelrod, Ph.D.

Professor Emeritus of Special Education, Temple University, Fellow of Association for Behavior Analysis International, author of 10 books and 63 articles in behavioral journals.

Charles R. Crowell, Ph.D.

Associate Professor of Psychology and Director of the Computer Applications Program (CAPP), University of Notre Dame, cognitive scientist, use of humanoid robots in therapy for Autism Spectrum Disorders

Phil Hineline, Ph.D.

Professor of Psychology, Temple University, Fellow of Association for Behavior Analysis International, APA and the American Psychological Society

Jason Travers, Ph.D.

Assistant Professor of Special Education, University of Massachusetts - Amherst, doctoral-level Board Certified Behavior Analyst, efficacy of computer-assisted instruction for learners with autism

Company News

  • May 2015

    GTC awarded NSF SBIR Phase 1B funding for “Using Data Mining to Optimally Customize Therapy for Individuals with Autism.”

  • January 2015

    GTC awarded NSF SBIR Phase I funding for “Using Data Mining to Optimally Customize Therapy for Individuals with Autism.”

  • October 29, 2014

    GTC is selected to present at the IMPACT 2014 Capital Conference.

  • May 9, 2014

    GTC is selected to participate in Mid-Atlantic Diamond Ventures (MADV) program.

  • April 24, 2014

    GTC wins Grand Prize at Temple University’s “Be Your Own Boss Bowl” business plan competition - $120,000 prize.

  • June 2013

    Guiding Technologies Corporation (GTC) incorporated.

  • January 2013

    SenseMaking Technologies (Johns Nosek’s predecessor company to Guiding Technologies) receives NSF SBIR Phase 1 grant: “Data-Driven Guiding Technology: Transforming Training and Therapy.” IP transferred to Guiding Technologies in July 2013.


3624 Market Street Room 514
Philadelphia, PA 19104
United States

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